Corporate Blueprint

Our Vision, Mission & Objectives

Driving excellence, sustainability, and industrial leadership through strategic values and growth.

Our Mission

01 Greater response to customer needs	02 High emphasis on productivity and quality
03 Facing challenges of free market economy	04 Ensuring fair rate of return on investment
05 Developing human resource and motivating employees through equitable dispensation	06 Safe working and environment-friendly conditions
07 Minimizing and recycling wastes	08 Good governance
09 Fulfilling social obligations	10 Improving corporate image through performance

Strategic Objectives

Objective 01

Development of corporate culture and good governance characterized by participation, consensus orientation, accountability, transparency, responsiveness, effectiveness, and efficient observance of rule of law.

Objective 02

Keeping a constant eye on bottom line to maximize profit and ROCE (Return on Capital Employed).

Objective 03

Acquiring and employing technology through R&D for increasing productivity and quality to reach global DPR levels in 3 to 5 years.

Objective 04

Aiming at TQM (Total Quality Management) system by making quality the way of life.

Objective 05

Ensuring cost competitiveness through continuous annual improvement in fields wherever required.

Objective 06

Targeting annual inventory reduction until achieving an optimized level of 4 to 6 weeks of production.